Privacy Policy

This Privacy Policy explains how It’s Live collects, uses, and stores information when you browse the website, use live score and archive features, search players or tournaments, save favorites, or use API products connected to the service.

This policy applies to website visitors, API users, and anyone interacting with It’s Live through hosted pages, application interfaces, and related analytics or infrastructure services used to operate the platform.

We may collect technical usage information such as IP address, device type, browser details, approximate location derived from network information, page views, referral sources, and on-site interaction events needed to operate, secure, and improve the service.

We may also store information created by your usage, including search queries, theme preference, favorites saved in your browser, API usage logs, rate-limit history, and support or commercial communications if you contact the service operator.

If you choose to join an email list, request product updates, or subscribe to future alert communications, we may store your email address, the page or source where you subscribed, consent timing, and basic referral metadata needed to manage that list responsibly.

Information is used to deliver live score pages, maintain search and ranking features, troubleshoot performance issues, protect the platform from abuse, understand product usage, and improve the quality and relevance of score, matchup, and archive experiences.

Where API access is offered, logs and related technical data may also be used for authentication, fraud prevention, operational monitoring, billing support, and enforcement of access or usage restrictions.

Subscriber information may also be used to send launch updates, feature announcements, product communications, and other tennis-related emails that a user has chosen to receive.

It’s Live may use cookies, browser storage, and similar client-side mechanisms to remember interface settings, preserve favorites, keep sessions functional, and support analytics that help measure site performance and usage patterns.

The platform may rely on privacy-focused analytics and hosting providers, content delivery networks, infrastructure services, and third-party integrations that process technical request data on behalf of the service in order to keep the site available and responsive.

Some pages may include links to third-party sites, sportsbooks, tournaments, or external information sources. If you follow an external link, your interaction with that destination is governed by the privacy policy and practices of that third party, not this site.

Affiliate-linked content may generate commercial compensation for It’s Live. That commercial relationship does not change the fact that you are leaving the platform when you visit a third-party destination.

Technical logs, analytics signals, API usage records, and operational data may be retained for as long as reasonably necessary to run the service, protect the platform, investigate misuse, comply with legal obligations, and maintain service continuity.

It’s Live uses commercially reasonable administrative, technical, and organizational measures to protect information, but no internet-connected service can guarantee absolute security or uninterrupted availability.

You can clear browser storage to remove favorites or local settings, disable analytics where supported by your browser or extensions, and stop using the service at any time. API users may also stop using or rotate credentials according to their access arrangements.

Email subscribers can unsubscribe when those controls are made available in product emails or by contacting the service operator. We may also maintain minimal suppression data needed to honor an unsubscribe or legal compliance request.

If local law gives you privacy rights related to access, deletion, correction, or objection, those requests should be directed to the service operator through the contact channel made available for the service or commercial relationship.

It’s Live is not directed to children and should not be used by anyone who is not legally permitted to use the service under applicable law. The platform does not intentionally collect personal information from children.

This Privacy Policy may be updated from time to time as the service evolves. Continued use of the platform after changes become effective means the revised policy applies going forward.